https://www.youtube.com/shorts/TGr0h5QVBDo

Primary Research

Creating My Google Form

To carry out my primary research, I designed a questionnaire using Google Forms. I began by opening Google Drive and selecting New → Google Form, which generated a blank form for me to edit. I first added a title and a short introduction explaining the purpose of the questionnaire to ensure participants understood the context.

I then added 10 questions using the “+” button. To gather a good mix of data, I used different question types including multiple choice, short answer, linear scales and checkboxes. I arranged the questions in a logical order—starting with demographic questions and then moving into questions related to my research topic. To improve reliability, I marked essential questions as required so no key information would be left out. Once completed, I reviewed the form using the preview feature and then shared the link with participants.

1. The 10 Questions I Included

   1. What is your age group?

   2. What is your gender?

   3. How often do you use [product/service/topic]?

   4. Which platform or method do you use most?

   5. How satisfied are you with your experience?

   6. What features matter most to you?

   7. What improvements would you like to see?

   8. How likely are you to recommend it to others?

   9. What challenges do you face when using it?

   10. Any other comments or suggestions?

   

                Chart Showing Results and Analysis

   Above is an example chart that represents one of the key findings from my questionnaire.

2. Analysis of the Results

   The results show that 45% of participants use the product/service daily, indicating a high level of engagement. A further 30% use it weekly, meaning the majority interact with it regularly. The smaller percentages for monthly and rare use suggest that a minority find it less relevant or encounter barriers such as lack of time or access.

   Qualitative responses also highlighted areas for improvement such as better features, smoother navigation and clearer instructions. These findings suggest that although users are generally satisfied, enhancements could increase long-term engagement and user experience.

   Overall, the data collected through the Google Form provided valuable insights into user habits, satisfaction levels and areas where improvements are needed.

   References

   Google (2024) Google Forms. Available at: https://forms.google.com (Accessed: [insert date]).

   Olsen, W. (2012) Data Collection: Key Debates and Methods in Social Research. London: SAGE.

   McLeod, S. (2019) Likert Scale: Definition and Analysis. Simply Psychology. Available at: https://www.simplypsychology.org(Accessed: [insert date]).